{"id":11091,"date":"2024-02-19T16:44:20","date_gmt":"2024-02-19T16:44:20","guid":{"rendered":"https:\/\/confesionario.co\/w\/una-tienda-fast-fashion-que-vende-mas-de-5-mil-productos-quiere-llegar-a-ibague\/"},"modified":"2024-02-19T16:44:20","modified_gmt":"2024-02-19T16:44:20","slug":"una-tienda-fast-fashion-que-vende-mas-de-5-mil-productos-quiere-llegar-a-ibague","status":"publish","type":"post","link":"https:\/\/confesionario.co\/w\/una-tienda-fast-fashion-que-vende-mas-de-5-mil-productos-quiere-llegar-a-ibague\/","title":{"rendered":"Una tienda fast fashion que vende m\u00e1s de 5 mil productos quiere llegar a Ibagu\u00e9"},"content":{"rendered":"

Esta compa\u00f1\u00eda cuenta con 78 tiendas a nivel nacional, pero esperan llegar a lugares donde hoy no hacen presencia como Ibagu\u00e9, Pasto y Armenia.<\/span><\/p>\n

<\/p>\n

Seg\u00fan larepublica.co varias cadenas de retail internacionales han tomado fuerza en el pa\u00eds y una de estas es Miniso, la cual, desde su llegada a Colombia en 2018, se ha posicionado como una de las m\u00e1s reconocidas. Fabi\u00e1n Rubio, gerente de operaciones de Miniso Colombia, afirm\u00f3 que, si bien cuentan con 78 tiendas a nivel nacional, esperan llegar a lugares donde hoy no hacen presencia como Ibagu\u00e9, Pasto y Armenia.<\/b> Mencion\u00f3, adem\u00e1s, proyecciones de la compa\u00f1\u00eda y la clave de su \u00e9xito.<\/span><\/p>\n

Fabi\u00e1n Rubio, gerente de operaciones de Miniso Colombia<\/span><\/b>, el dialogo con larepublica.co anunci\u00f3 la renovaci\u00f3n de imagen dentro de las tiendas existentes<\/span><\/p>\n

\u00bfEn qu\u00e9 ciudades operan y en cuales abrir\u00edan nuevas tiendas?<\/span><\/b><\/p>\n

Hacemos presencia en todas las principales ciudades. Estamos en Bogot\u00e1, Cali, Barranquilla, Cartagena, Santa Marta, Medell\u00edn, Bucaramanga, Villavicencio e incluso en el Eje Cafetero, actualmente contamos con 78 tiendas. Tambi\u00e9n queremos llegar a otras ciudades donde no estamos como por ejemplo Ibagu\u00e9, Armenia y Pasto que son ahora nuestros principales objetivos para hacer mayor cubrimiento a nivel nacional.<\/span><\/p>\n

\u00bfCu\u00e1ntas tiendas nuevas planean abrir?<\/span><\/b><\/p>\n

Tenemos mapeado que vamos a abrir nueve tiendas. Nos faltan algunas ciudades por llegar, estamos todav\u00eda en negociaciones, pero queremos llegar a Ibagu\u00e9 y tambi\u00e9n a Pasto. Ese es nuestro plan, poder fortalecer entre seis y nueve tiendas es lo que queremos este a\u00f1o. Calculamos que cada una de estas aperturas puede estar sumando unos US$5 millones en total.<\/span><\/p>\n

\u00bfCu\u00e1ntos puntos abrieron el a\u00f1o pasado?<\/span><\/b><\/p>\n

Estos dos \u00faltimos a\u00f1os nos hemos enfocado en fortalecer ciudades principales y poder llegar a ciudades secundarias como Manizales Pereira, Santa Marta, Cartagena y Bucaramanga.<\/span><\/b>\u00a0Con esto le estamos apostando a tener una cobertura a nivel nacional y tambi\u00e9n la idea es poder abrir entre 10 y 15 tiendas. En 2023 hicimos una reapertura en el aeropuerto de\u00a0Barranquilla\u00a0y seis aperturas adicionales, como por ejemplo en Bucaramanga, en cabecera, que fue nuestra \u00faltima apertura hacia el 15 de diciembre.<\/span><\/p>\n

\u00bfCu\u00e1ntos colombianos visitaron las tiendas Miniso en 2023?<\/span><\/b><\/p>\n

En 2023 rompimos r\u00e9cords, no solamente en ventas e indicadores para la marca, sino que\u00a0nuestro principal movimiento de gente en las tiendas estuvo alrededor de 33 millones de personas.<\/b>\u00a0Con las aperturas creemos que podemos crecer en tr\u00e1fico entre 10% y 15%.<\/span><\/p>\n

\u00bfC\u00f3mo creen que son percibidos por los colombianos?<\/span><\/b><\/p>\n

Nuestras tiendas y productos, m\u00e1s que tener una oferta econ\u00f3mica, brindan soluciones para diferentes categor\u00edas.<\/span><\/b>\u00a0Nuestras principales categor\u00edas son hogar, salud, belleza, tecnolog\u00eda y jugueter\u00eda, as\u00ed que en un mismo sitio se puede encontrar diversidad de productos con buena tecnolog\u00eda y con mucha innovaci\u00f3n que en el mercado colombiano no se ve\u00edan, entonces cubrimos esas necesidades. Sobre todo, jalamos mucho cliente porque tenemos una oferta realmente importante, en nuestras tiendas tenemos m\u00e1s de 5.000 productos para todo tipo de p\u00fablico.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Esta compa\u00f1\u00eda cuenta con 78 tiendas a nivel nacional, pero esperan llegar a lugares donde hoy no hacen presencia como […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"class_list":["post-11091","post","type-post","status-publish","format-standard","hentry","category-ibague"],"yoast_head":"\nUna tienda fast fashion que vende m\u00e1s de 5 mil productos quiere llegar a Ibagu\u00e9 - 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